Test Bank For E-Commerce 2023: Business, Technology, Society, 17th edition

e-commerce 2023

PART I: INTRODUCTION TO E-COMMERCE

1. The Revolution is Just Beginning
2. E-commerce Business Models and Concepts

PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE

3. E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems

PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES

6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce

e-commerce 2023

PART VI: E-COMMERCE IN ACTION

9. Online Retail and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

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