Description
Overview of Marketing
Value Creation
Marketing Ethics
Strategic Planning
The Marketing Environment Marketing Research
Consumer Behavior
Business-to-Business Marketing
Segmentation
Targeting
Positioning
Product, Branding, and Packaging
New Product Development
Marketing Services
Pricing
Supply Chain & Channel Management
Retailing & Omnichannel Marketing
Integrated Marketing Communication
Digital Marketing
Advertising & Sales Promotion
Public Relations
Personal Selling
Customer Relationship Management
Appendix: The Marketing Plan
