Description
PART ONE: OVERVIEW OF MARKETING ANALYTICS AND DATA MANAGEMENT
Chapter 1: Introduction to Marketing Analytics
Chapter 2: Data Management
PART TWO: EXPLORING AND VISUALIZING DATA PATTERNS
Chapter 3: Exploratory Data Analysis Using Cognitive Analytics
Chapter 4: Data Visualization
PART THREE: ANALYTICAL METHODS FOR SUPERVISED LEARNING
Chapter 5: Regression Analysis
Chapter 6: Neural Networks
Chapter 7: Automated Machine Learning
PART FOUR: ANALYTICAL METHODS FOR UNSUPERVISED LEARNING
Chapter 8: Cluster Analysis
Chapter 9: Market Basket Analysis
PART FIVE: EMERGING ANALYTICAL APPROACHES
Chapter 10: Natural Language Processing – Text Mining and Sentiment Analysis
Chapter 11: Social Network Analysis
Chapter 12: Web Analytics
