Description
PART ONE
Overview and Opportunity Identification/Selection
1. The Strategic Elements of Product Development
2. The New Products Process
3. Opportunity Identification and Selection: Strategic Planning for New Products
PART TWO
Concept Generation
4. The Product Concept and Ready-Made New Product Ideas
5. New Product Ideas: The Problem Find-Solve Approach
6. New Product Ideas: Analytical Attribute Approaches
PART THREE
Concept/Project Evaluation
7. Concept Evaluation and Testing
8. The Full Screen
9. Sales Forecasting and Financial Analysis
10. Product Protocol
PART FOUR
Development
11. Design
12. Development Team Management
13. Product Use Testing
PART FIVE
Launch
14. Strategic Launch Planning
15. Implementation of the Strategic Plan
16. Market Testing
17. Launch Management
18. Public Policy Issues
APPENDIXES
A Sources of Ideas Already Generated
B Other Techniques of Concept Generation
