Description
Section 1 The World of Retailing
Introduction to the World of Retailing
Types of Retailers
Customer Buying Behaviour
Section 2 Retailing Strategy
Retail Market Strategy
Retail Locations Strategy-Trade Area Decisions and Site Assessment
Store Design, Layout, and Visual Merchandising Strategy
International Retailing Strategy
Section 3 Financial Management
Financial Strategy
Information Systems and Supply Chain Management
Buying Strategies
Retail Pricing
Section 4 Store Management
Human Resource Management and Staff Training Issues
Building Customer Loyalty: Customer Relationship Management and Service Strategies
Appealing to the Customer: Retail Communication Mix
