Description
Part One: The Building Blocks of Effective Messages
Chapter 1: Succeeding in Business Communication
Chapter 2: Using Goodwill for Effective Communication
Part Two: The Communication Process
Chapter 3: Researching and Evaluating Source Material
Chapter 4: Planning, Composing, and Revising
Chapter 5: Communicating across Cultures
Chapter 6: Working and Writing in Teams
Part Three: Design of Communication
Chapter 7: Designing Documents
Chapter 8: Creating Effective Visuals
Part Four: Basic Business Messages
Chapter 9: Crafting Informative and Positive Messages
Chapter 10: Crafting Negative Messages
Chapter 11: Crafting Persuasive Messages
Part Five: Common Genres
Chapter 12: Developing Proposals
Chapter 13: Writing Reports
Chapter 14: Making Oral Presentations
Part Six: The Job Hunt
Chapter 15: Developing Job Application Materials
Chapter 16: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job
Appendices
- A: Formatting Letters and Email Messages
B: Writing Correctly
