Description
TABLE OF CONTENTS
Chapter 1: What is Business Strategy
Chapter 2: Analysis of the External Environment: Opportunities and Threats
Chapter 3: Internal Analysis: Strengths, Weaknesses and Competitive Advantage
Chapter 4: Cost Advantage
Chapter 5: Differentiation Advantage
Chapter 6: Corporate Strategy
Chapter 7: Vertical Integration and Outsourcing
Chapter 8: Strategic Alliances
Chapter 9: International Strategy
Chapter 10: Innovative Strategies That Change the Nature of Competition
Chapter 11: Competitive Strategy
Chapter 12: Implementing Strategy
Chapter 13: Corporate Governance and Ethics
Chapter 14: Strategy and Society
