Description
TABLE OF CONTENTS
Chapter 1: What is Business Strategy
Chapter 2: Analysis of the External Environment: Opportunities and Threats
Chapter 3: Internal Analysis: Strengths, Weaknesses and Competitive Advantage
Chapter 4: Cost Advantage
Chapter 5: Differentiation Advantage
Chapter 6: Corporate Strategy
Chapter 7: Vertical Integration and Outsourcing
Chapter 8: Strategic Alliances
Chapter 9: International Strategy
Chapter 10: Innovative Strategies That Change the Nature of Competition
Chapter 11: Competitive Strategy
Chapter 12: Implementing Strategy
Chapter 13: Corporate Governance and Ethics
Chapter 14: Strategy and Society
Print Cases:
Case 1. Walmart Stores: Gaining and Sustaining A Competitive Advantage
Case 2. Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry
Case 3A. ESPN in 2015: Continued Dominance in Sports Television
Case 3B. ESPN in 2021
Case 4. Southwest Airlines: Flying High with Low Costs
Case 5. Harley-Davidson: Growth Challenges Ahead
Case 6. Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values
Case 7. Nike: Sourcing and Strategy in Athletic Footwear
Case 8. AT&T and Apple: A Strategic Alliance
Case 9. Zoom Verses Teams
Case 10A. Tesla Motors: Disrupting the Auto Industry?
Case 10B. Tesla Panasonic Alliance
Case 11A. Smartphone Wars in 2013
Case 11B. Smartphone Wars in 2021
Case 12. Lincoln Electric: Aligning for Global Growth
Case 13. Icarus Revisited: The rise and fall of Valeant Pharmaceuticals
Case 14. Safe Water Network: Mastering the Model at Dzemeni
Case 15. Facebook and the US Elections
Case 16. Uber Technologies Inc.
