Description
TABLE OF CONTENTS
Chapter 1: The Changing Face of Business
Chapter 2: Economic Challenges Facing Business Today
Chapter 3: International Business and Competing in World Markets
Chapter 4: Business Ethics and Social Responsibility
Chapter 5: Small Business and the Legal Forms of Business Ownership
Chapter 6: Entrepreneurship and Starting a Business
Chapter 7: Management, Leadership, and the Internal Organization
Chapter 8: Human Resource Management: From Recruitment to Labour Relations
Chapter 9: Top Performance through Empowerment, Teamwork, and Communication
Chapter 10: Production and Operations Management
Chapter 11: Using Technology to Manage Information
Chapter 12: Customer-Driven Marketing
Chapter 13: Product and Distribution Strategies
Chapter 14: Promotion and Pricing Strategies
Chapter 15: Trends in E-Commerce
Chapter 16: Understanding Accounting and Financial Statements
Chapter 17: The Financial System and Investing
Chapter 18: Financial Management
APPENDIX A: Business Law
APPENDIX B: Insurance and Risk Management
APPENDIX C: Personal Financial Planning
APPENDIX D: Developing a Business Plan
APPENDIX E: Careers in Business Today
APPENDIX F: Launching Your Career
