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TABLE OF CONTENTS
ABOUT THE AUTHORS v
PREFACE vii
ACKNOWLEDGEMENTS xi
1 What Is Business Strategy? 1
2 Analysis of the External Environment: Opportunities and Threats 17
3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage 44
4 Cost Advantage 61
5 Differentiation Advantage 79
6 Corporate Strategy 98
7 Vertical Integration and Outsourcing 117
8 Strategic Alliances 133
9 International Strategy 152
10 Innovative Strategies That Change the Nature of Competition 177
11 Competitive Strategy 194
12 Implementing Strategy 213
13 Corporate Governance and Ethics 231
14 Strategy and Society 247
GLOSSARY 262
INDEX 267
CASE 01 Walmart Stores: Gaining and Sustaining a Competitive Advantage C-1
CASE 02 Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry C-12
CASE 03 ESPN in 2015: Continued Dominance in Sports Television? C-25
CASE 04 Southwest Airlines: Flying High with Low Costs C-37
CASE 05 Harley-Davidson: Growth Challenges Ahead C-52
CASE 06 CVS in 2015: From Neighborhood Pharmacy Provider to Health Care Company C-64
CASE 07 Nike: Sourcing and Strategy in Athletic Footwear C-74
CASE 08 AT&T and Apple: A Strategic Alliance C-83
CASE 09 Samsung: Overtaking Philips, Panasonic, and Sony as the Leader in the Consumer Electronics Industry C-96
CASE 10 Tesla Motors: Disrupting the Auto Industry? C-110
CASE 11 Smartphone Wars C-120
CASE 12 Lincoln Electric: Aligning for Global Growth C-134
CASE 13 ICARUS Revisited: The Rise and Fall of Valeant Pharmaceuticals C-142
CASE 14 Tabitha’s Way Local Food Pantry: Entrepreneurship in Feeding the Hungry C-153
CASE 15 Corporate Governance and Ethics: A Series of Decisions C-163
CASE 16 Netflix, Redbox and Hulu: Offering New Business Models in Home Video Entertainment C-166
CASE 17 Uber Technologies Inc. C-178
CASE 18 Safe Water Network: Mastering the Model at Dzemeni C-189
