Description
TABLE OF CONTENTS
Chapter 1 The Power of Entrepreneurship
Chapter 2 The Entrepreneurial Process
Chapter 3 Opportunity Recognition, Shaping, and Reshaping
Chapter 4 Understanding Your Business Model and Developing Your Strategy
Chapter 5 Entrepreneurial Marketing
Chapter 6 Selling in an Entrepreneurial Context
Chapter 7 Building the Founding Team
Chapter 8 The Business Planning Process
Chapter 9 Building Your Pro-Forma Financial Statements
Chapter 10 Financing Entrepreneurial Ventures Worldwide
Chapter 11 Raising Money for Starting and Growing Businesses
Chapter 12 Debt and Other Forms of Financing
Chapter 13 Legal and Tax Issues, Including Intellectual Property
Chapter 14 Entrepreneurial Growth
Chapter 15 Social Entrepreneurship
Glossary
