Description
TABLE OF CONTENTS
INTRODUCTION: STRATEGY AND ECONOMICS 1
ECONOMICS PRIMER: BASIC PRINCIPLES 8
PART ONE: FIRM BOUNDARIES
1. The Power of Principles: An Historical Perspective 37
2. The Horizontal Boundaries of the Firm 55
3. The Vertical Boundaries of the Firm 90
4. Integration and Its Alternatives 124
PART TWO: MARKET AND COMPETITIVE ANALYSIS
5. Competitors and Competition 155
6. Entry and Exit 186
7. Dynamics: Competing Across Time 214
8. Industry Analysis 247
PART THREE: STRATEGIC POSITION AND DYNAMICS
9. Strategic Positioning for Competitive Advantage 279
10. Information and Value Creation 320
11. Sustaining Competitive Advantage 349
PART FOUR: INTERNAL ORGANIZATION
12. Performance Measurement and Incentives 385
13. Strategy and Structure 419
14. Environment, Power, and Culture 456