Description
TABLE OF CONTENTS
1: The Changing Face of Business
2: Business Ethics and Social Responsibility
3: Economic Challenges Facing Contemporary Business
4: Competing in World Markets
5: Forms of Business Ownership and Organization
6: Starting Your Own Business: The Entrepreneurship Alternative
7: Management, Leadership, and the Internal Organization
8: Human Resource Management: From Recruitment to Labor Relations
9: Top Performance through Empowerment, Teamwork, and Communication
10: Production and Operations Management
11: Customer-Driven Marketing
12: Product and Distribution Strategies
13: Promotion and Pricing Strategies
14: Using Technology to Manage Information
15: Understanding Accounting and Financial Statements
16: The Financial System
17: Financial Management
18: Trends in E-Business(Online Only)