Description
Chapter Learning Objectives
The Entrepreneur
Types of Entrepreneurial Ventures
Where Are Today’s Entrepreneurs Coming From?
Your Challenge
Global Entrepreneurship and the Acceleration of Competition
Customer-Focused Business Models
Developing an Entrepreneurial Culture
The Need for Continuous Change
Social Entrepreneurship in Our Economy
Conclusion
Entrepreneurial Exercises
Chapter Learning Objectives
In Search of the Valuable Idea
The Power of Human Creativity
Screening and Evaluating Ideas
Market Evaluation Steps
Creating a Potential Adopter Profile
Building an Opportunity Evaluation Model
The Seven-Part Assessment Model
Assessing the Actual Market Potential: The Ugly Realities
Conclusion
Entrepreneurial Exercises
Chapter Learning Objectives
Assessing the Industry
The Macroenvironmental Analysis Process
Components of the Macroenvironment
Stages of Industry Development
Analyzing Industry Behavior
Competitive Analyses and Competitive Profile Matrices
Creating Your Business Model
Entrepreneurial Exercises
Chapter Learning Objectives
Customers and the Market
“Market Disruptors”
Switching Cost: A Barrier to Adoption
Market Research and Market Segmentation
Effective Marketing Strategies
Components of a Marketing Strategy
Product Strategies
Place Strategies
Pricing Strategies
Promotion Strategies
Conclusion
Entrepreneurial Exercises
Chapter Learning Objectives
By the Numbers
Financial Analysis
Basic Financial Statements
Breakeven Analysis and the Pro Forma Financial Statement
Financial Ratio Analysis
Conclusion
Entrepreneurial Exercises
Chapter Learning Objectives
Cash and Profits Are Not the Same
Cash Flow Process
Cash Flow Management: Inventories
Cash Flow Management: Accounts Payable
Avoiding the Cash Crunch
Conclusion
Entrepreneurial Exercises
Chapter Learning Objectives
Founder’s Responsibility
The Founder as Leader
Leadership in Action
Team Member Success = Organizational Success
Team Member Selection
Creating an Ethical Environment
Conclusion
Entrepreneurial Exercises
Chapter Learning Objectives
Protecting Intellectual Property
Protecting Intellectual Property Rights
Selecting an Appropriate Form of Ownership
Business Licenses and Permits
Contracts
Selecting an Attorney
Conclusion
Entrepreneurial Exercises
Chapter Learning Objectives
The Value of Writing a Business Plan
Road Map to Success
Challenges of the Business Plan
Structure of the Business Plan
Presenting the Business Plan
Entrepreneurial Exercises
Chapter Learning Objectives
Equity Capital
Sources of Equity Financing
Types of Equity Instruments
Raising Equity Capital
Entrepreneurial Exercises
Chapter Learning Objectives
Fundamentals of Non-Equity Financing
Government Sources of Capital
Entrepreneurial Exercises
Chapter Learning Objectives
Managing Investor Expectations
Valuing the Start-Up Company
Example of a Draft Private Placement Memorandum
Entrepreneurial Exercises
Chapter Learning Objectives
Preparing For Your Exit
Selling the Venture
Mergers
Public Liquidity Event
Bankruptcy
Entrepreneurial Exercises
Case 1: Never Underestimate the Power of Marketing
Case 2: A Little Bit of Science Never Hurts
Case 3: When Adversity Strikes
Case 4: Knowing When to Regroup
Case 5: When to Trust Your Gut
Case 6: Listen to Customers and Advance Incrementally
Case 7: Mitigate Risk
Case 8: Venture Capitalist Turned Entrepreneur
Case 9: Living an Entrepreneur’s Life
Case 10: To Sell or Not to Sell
