Description
- Part I Foundations of Sport Management
- Chapter 1 History of Sport Management
- Chapter 2 Management Principles Applied to Sport Management
- Chapter 3 Marketing Principles Applied to Sport Management
- Chapter 4 Financial and Economic Principles Applied to Sport Management
- Chapter 5 Legal Principles Applied to Sport Management
- Chapter 6 Ethical Principles Applied to Sport Management
- Part II Amateur Sport Industry
- Chapter 7 High School and Youth Sport
- Chapter 8 Collegiate Sport
- Chapter 9 International Sport
- Part III Professional Sport Industry
- Chapter 10 Professional Sport
- Chapter 11 Sports Agency
- Part IV Sport Industry Support Segments
- Chapter 12 Facility Management
- Chapter 13 Event Management
- Chapter 14 Sport Sales
- Chapter 15 Sport Sponsorship
- Chapter 16 Sport Analytics
- Chapter 17 Sport Broadcasting
- Chapter 18 The Sporting Goods and Licensed Products Industries
- Part V Lifestyle Sports
- Chapter 19 Recreation and Golf Club Management
- Part VI Career Preparation
- Chapter 20 Strategies for Career Success
