Description
Chapter 1 Strategy Development and the Strategic Mindset
Chapter 2 Understanding the Strategic, Business, And
Marketing Planning Process
Chapter 3 The Challenge of A Competitive Marketplace
Chapter 4 Step 1: Conducting the Internal/External
Assessment
Chapter 5 Step 2: Creating The Mission, Vision, and
Critical Success Factors
Chapter 6 Step 3: The Strategy/Action Match
Chapter 7 Step 4: Determining Marketing Actions
Chapter 8 Step 5: Integration of the Marketing Plan
With The Business Plan and the Strategic
Plan
Chapter 9 Step 6: The Approval and Monitoring Process
Chapter 10 Conclusion
Chapter 11 Consolidated List of Key Questions To Ask
In Analysis
Chapter 12 Sample Strategic and Marketing Plan
Chapter 13 Model Short-Form Consolidated Strategic
and Marketing Plan For Smaller Clinical
Organizations
