Description

Test Bank For International Marketing 18e By Philip Cateora ISBN10: 1259712354 | ISBN13: 9781259712357

Part One An Overview1. The Scope and Challenge of International Marketing

2. The Dynamic Environment of International Trade

Part Two The Cultural Environment of Global Market

3. History and Geography: The Foundations of Culture

4. Cultural Dynamics in Assessing Global Markets

5. Culture, Management Style, and Business Systems

6. The Political Environment: A Critical Concern

7. The International Legal Environment: Playing by the Rules

Part Three Assessing Global Market Opportunities

8. Developing a Global Vision through Marketing Research

9. Economic Development and the Americas

10. Europe, Africa, and the Middle East

11.The Asia Pacific Region

Part Four Developing Global Marketing Strategies

12. Global Marketing Management: Planning and Organization

13. Products and Services for Consumers

14. Products and Services for Businesses

15. International Marketing Channels

16. Integrated Marketing Communications and International Advertising

17. Personal Selling and Sales Management

18. Pricing for International Markets

Part Five Implementing Global Marketing Strategies

19. Inventive Negotiations with International Customers, Partners, and Regulators

Test Bank For International Marketing 18e By Philip Cateora ISBN10: 1259712354 | ISBN13: 9781259712357

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