Description
PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
Section A: Introduction and Overview
1. Strategy, Business Models, and Competitive Advantage
2. Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
3. Evaluating a Company’s External Environment
4. Evaluating a Company’s Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
5. The Five Generic Competitive Strategies
6. Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
7. Strategies for Competing in International Markets
8. Corporate Strategy: Diversification and the Multi-business Company
9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
10. Superior Strategy – Another Path to Competitive Advantage
Appendix Key Financial Ratios: How to Calculate Them and What They Mean
