Description
PART ONE: ANALYSIS
1. What Is Strategy?
2. Strategic Leadership: Managing the Strategy Process
3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
4. Internal Analysis: Resources, Capabilities, and Core Competencies
5. Competitive Advantage, Firm Performance, and Business Models
PART TWO: FORMULATION
6. Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
7. Business Strategy: Innovation, Entrepreneurship, and Platforms
8. Corporate Strategy: Vertical Integration and Diversification
9. Corporate Strategy: Strategic Alliances, Mergers, and Acquisitions
10. Global Strategy: Competing Around the World
PART THREE: IMPLEMENTATION
11. Organizational Design: Structure, Culture, and Control
12. Corporate Governance and Business Ethics
PART FOUR: MINICASES
How to Conduct a Case Analysis
MiniCases
1. Apple: What’s Next?2. Starbucks CEO Kevin Johnson: ” I’m not Howard Schultz”
3. BlackBerry’s Rise and Fall
4. Nike’s Core Competency: The Risky Business of Creating Heroes
5. Business Model Innovation: How Dollar Shave Club Disrupted Gillette
6. How JCPenney Sailed into a Red Ocean
7. Platform Strategy: How PayPal Solved the Chicken-or-Egg Problem
8. GE: Corporate Strategy Gone Wrong
9. Disney: Building Billion Dollar Franchises
10. Hollywood Goes Global
11. Yahoo: From Internet Darling to Fire Sale
12. Uber: Ethically Most Challenges Tech Company?
Full-Length Cases
1. Airbnb Inc.*
2. Kickstarter
3. Facebook, Inc.*
4. Space X
5. Delta Air Lines, Inc.
6. The Movie Exhibition Industry
7. Starbucks Corporation*
8. The Vanguard Group*
9. Better World Books and the Triple Bottom Line
10. McDonald’s Corporation*
11. Best Buy Co., Inc.*
12. Walmart, Inc.
13. Tesla, Inc.*
14. Netflix, Inc.*
15. Amazon.com., Inc.*
16. Apple, Inc.*
17. The Walt Disney Company*
18. UPS in India
19. Alphabet’s Google
20. Merck & Co., Inc.
21. Nike, Inc.*
22. Uber Technologies
*Note: The 12 Full-Length cases are included as a separate complimentary eBook in Connect are: Airbnc, Inc., Facebook, Inc., Starbucks Corporation, The Vanguard Group, McDonald’s Corporation, Best Buy Co., Inc., Tesla, Inc., Netflix, Inc., Amazon.com, Inc., Apple, Inc., The Walt Disney Company, Nike, Inc.
