Description
Chapter 1 The Entrepreneurial Perspective
Introduction
1.1 Entrepreneurship Today
1.2 Entrepreneurial Vision and Goals
1.3 The Entrepreneurial Mindset
Key Terms
Summary
Review Questions
Discussion Questions
Case Questions
Suggested Resources
Chapter 2 The Entrepreneurial Journey and Pathways
Introduction
2.1 Overview of the Entrepreneurial Journey
2.2 The Process of Becoming an Entrepreneur
2.3 Entrepreneurial Pathways
2.4 Frameworks to Inform Your Entrepreneurial Path
Key Terms
Summary
Review Questions
Discussion Questions
Case Questions
Suggested Resources
Chapter 3 The Ethical and Social Responsibilities of Entrepreneurs
Introduction
3.1 Ethical and Legal Issues in Entrepreneurship
3.2 Corporate Social Responsibility and Social Entrepreneurship
3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
Key Terms
Summary
Review Questions
Discussion Questions
Case Questions
Suggested Resources
Chapter 4 Creativity, Innovation, and Invention
Introduction
4.1 Tools for Creativity and Innovation
4.2 Creativity, Innovation, and Invention: How They Differ
4.3 Developing Ideas, Innovations, and Inventions
Key Terms
Summary
Review Questions
Discussion Questions
Case Questions
Suggested Resources
Chapter 5 Identifying Entrepreneurial Opportunity
Introduction
5.1 Entrepreneurial Opportunity
5.2 Researching Potential Business Opportunities
5.3 Competitive Analysis
Key Terms
Summary
Review Questions
Discussion Questions
Case Questions
Suggested Resources
Chapter 6 Problem Solving and Need Recognition Techniques
Introduction
6.1 Problem Solving to Find Entrepreneurial Solutions
6.2 Creative Problem-Solving Process
6.3 Design Thinking
6.4 Lean Processes
Key Terms
Summary
Review Questions
Discussion Questions
Case Questions
Suggested Resources
Chapter 7 Telling Your Entrepreneurial Story and Pitching the Idea
Introduction
7.1 Clarifying Your Vision, Mission, and Goals
7.2 Sharing Your Entrepreneurial Story
7.3 Developing Pitches for Various Audiences and Goals
7.4 Protecting Your Idea and Polishing the Pitch through Feedback
7.5 Reality Check: Contests and Competitions
Key Terms
Summary
Review Questions
Discussion Questions
Case Questions
Suggested Resources
Chapter 8 Entrepreneurial Marketing and Sales
Introduction
8.1 Entrepreneurial Marketing and the Marketing Mix
8.2 Market Research, Market Opportunity Recognition, and Target Market
8.3 Marketing Techniques and Tools for Entrepreneurs
8.4 Entrepreneurial Branding
8.5 Marketing Strategy and the Marketing Plan
8.6 Sales and Customer Service
Key Terms
Summary
Review Questions
Discussion Questions
Case Questions
Suggested Resources
Chapter 9 Entrepreneurial Finance and Accounting
Introduction
9.1 Overview of Entrepreneurial Finance and Accounting Strategies
9.2 Special Funding Strategies
9.3 Accounting Basics for Entrepreneurs
9.4 Developing Startup Financial Statements and Projections
Key Terms
Summary
Review Questions
Discussion Questions
Case Questions
Suggested Resources
Chapter 10 Launch for Growth to Success
Introduction
10.1 Launching the Imperfect Business: Lean Startup
10.2 Why Early Failure Can Lead to Success Later
10.3 The Challenging Truth about Business Ownership
10.4 Managing, Following, and Adjusting the Initial Plan
10.5 Growth: Signs, Pains, and Cautions
Key Terms
Summary
Review Questions
Discussion Questions
Case Questions
Suggested Resources
Chapter 11 Business Model and Plan
Introduction
11.1 Avoiding the “Field of Dreams” Approach
11.2 Designing the Business Model
11.3 Conducting a Feasibility Analysis
11.4 The Business Plan
Key Terms
Summary
Review Questions
Discussion Questions
Case Questions
Suggested Resources
Chapter 12 Building Networks and Foundations
Introduction
12.1 Building and Connecting to Networks
12.2 Building the Entrepreneurial Dream Team
12.3 Designing a Startup Operational Plan
Key Terms
Summary
Review Questions
Discussion Questions
Case Questions
Suggested Resources
Chapter 13 Business Structure Options: Legal, Tax, and Risk Issues
Introduction
13.1 Business Structures: Overview of Legal and Tax Considerations
13.2 Corporations
13.3 Partnerships and Joint Ventures
13.4 Limited Liability Companies
13.5 Sole Proprietorships
13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
13.7 Mitigating and Managing Risks
Key Terms
Summary
Review Questions
Discussion Questions
Case Questions
Suggested Resources
Chapter 14 Fundamentals of Resource Planning
Introduction
14.1 Types of Resources
14.2 Using the PEST Framework to Assess Resource Needs
14.3 Managing Resources over the Venture Life Cycle
Key Terms
Summary
Review Questions
Discussion Questions
Case Questions
Suggested Resources
Chapter 15 Next Steps
Introduction
15.1 Launching Your Venture
15.2 Making Difficult Business Decisions in Response to Challenges
15.3 Seeking Help or Support
15.4 Now What? Serving as a Mentor, Consultant, or Champion
15.5 Reflections: Documenting the Journey
Key Terms
Summary
Review Questions
Discussion Questions
Case Questions
Suggested Resources
Appendix A Suggested Resources
Index
