Description
- Section I Theory in Context
- Chapter 1 Health Behavior in the Context of Public Health
- Chapter 2 A Social Ecological Prespective
- Chapter 3 Theories of Motivation and Behavior: A Brief History and Contemporary Perspectives
- Section II Cognitive and Social Theories of Motivation and Behavior
- Chapter 4 Expectancy Value Models
- Chapter 5 Operant Conditioning, Self-Regulation, and Social Cognitive Theory
- Chapter 6 Social Influence Theory: The Effects of Social Factors on Health Behavior
- Chapter 7 Diffusion of Innovations Theory
- Section III Behavior Change Theories
- Chapter 8 Learning, Teaching, and Counseling
- Chapter 9 Self Determination Theory and Motivational Interviewing
- Chapter 10 Stage Models
- Chapter 11 Health Communication and Social Marketing
- Chapter 12 Communities and Health Promotion
- Section IV Theory in Health Promotion Practice
- Chapter 13 Multi-Level Program Planning
- Chapter 14 Program Evaluation, Translation, and Dissemination
- Chapter 15 The Going Places Problem Behavior Prevention Program: A Multi-level Program
