Description

PART I. Essentials of International Marketing

1. Introduction to International Marketing

2. Culture and Cross-Cultural Marketing

3. Global Trade and Integration

4. Country Selection and Entry Strategies

5. International Marketing Planning, Organization and Control

PART II. International Markets and Market Research

6. Markets and Segmentation in an International Context

7. International Positioning

8. Market Research in the International Environment

PART III. International Product Marketing

9. International Product and Brand Marketing

10. International Product Standardization and Adaptation

PART IV. International Pricing and Finance

11. International Pricing

12. International Finance and Pricing Implications

PART V. International Place or Distribution

13. International Marketing Channel Management

14. International Distribution: Exporting and Retailing

PART VI. International Promotion

15. Globally Integrated Marketing Communications

16. International Sales Promotions and Public Relations

Test Bank for International Marketing Second Edition by Daniel W. Baack, Barbara Czarnecka and Donald Edward Baack