Description
Learning Objectives
Reasons to Study Business
What Recruiters Say About Research Skills
Research Fast-tracks Your Career
Business Research Defined
The Scope of Business Research
The Continuum of Basic, Practical, and Applied Research
Good Research Is . . .
Which Research Orientation Is Right for You?
The Road Map
Chapter Summary
Key Terms
Discussion Questions
Learning Objectives
Scientific Inquiry
Reasoning to Sound Conclusions
Deciphering the Research Lingo
Case Study: The Toulmin Model of Argumentation and Reasoning—“Women Make Superior Managers”
Chapter Summary
Key Terms
Discussion Questions
Learning Objectives
Phases of the Research Process
Process Phase 1: Exploring
Process Phase 2: Planning
Chapter Summary
Key Terms
Discussion Questions
Learning Objectives
Process Phase 3: Creating
Process Phase 4: Conducting
Chapter Summary
Key Terms
Discussion Questions
Learning Objectives
Process Phase 5: Collecting and Analyzing
Process Phase 6: Writing
Chapter Summary
Key Terms
Discussion Questions
Learning Objectives
Design and the Research Question
What Is Research Design?
Nonexperimental Design
Nonexperimental Designs in Business
Design Is Not Method
Design Typologies
Business Research Design
Chapter Summary
Key Terms
Discussion Questions
Learning Objectives
Qualitative and Quantitative Design: A Synergistic Relationship
An Introduction to Qualitative Design
Mixed Design
Chapter Summary
Key Terms
Discussion Questions
Learning Objectives
Optimizing Business Experiments
Experimental Classifications
Characteristics of Experimental Design
Pre-Experiments
True Experiments
Other Randomized Designs
Quasi-Experiments
Chapter Summary
Key Terms
Discussion Questions
Learning Objectives
Overview
Title
Abstract
Introduction
Method
Results
Discussion
References
Appendices
Chapter Summary
Key Terms
Discussion Questions
Appendix A: Questionnaire Design Using Google Forms
Appendix B: Exemption Request (Institutional Review Board)
Appendix C: Sample Business Proposal
Appendix D: Statistical Decision Trees
Appendix E: Results of the Quantitative Design Textbook Survey
Appendix F: Brief Tutorial: Three Longitudinal Studies in One
Appendix G: Tutorial: Organize Your Report With Timesaving Applications
