Description
TABLE OF CONTENTS
Preface xiii
Features of the Text xiv
Organization of the Text xvi
To the Students: Why This Book About Strategic Management Is Important xviii
The Author Team xviii
Acknowledgments xix
Chapters
Chapter 1 The Nature of Strategic Management 1
Chapter 2 External Analysis 37
Chapter 3 Service Area Competitor Analysis 79
Chapter 4 Internal Analysis and Competitive Advantage 121
Chapter 5 Directional Strategies 163
Chapter 6 Identifying Strategic Alternatives 205
Chapter 7 Evaluation of Alternatives and Strategic Choice 259
Chapter 8 Value-Adding Service Delivery Strategies 313
Chapter 9 Value-Adding Support Strategies 359
Chapter 10 Communicating Strategy and Developing Action Plans 401
Resources for Strategic Thinkers
Resource 1 Analyzing Strategic Health Care Cases 431
Resource 2 Health Care Organization Accounting, Finance, and
Performance Analysis 443
Resource 3 Health Care Acronyms 463
Resource 4 Glossary of Strategic Management Terms 471
Cases in the Health Care Sector
Case 1 Cottage Senior Living
Case 2 Asian Health Services: Rediscovering a Blue Ocean
Case 3 Community Blood Center of the Carolinas: Building for a Better Community
Case 4 Navigating Change at Alaska’s Southcentral Foundation
Case 5 LINET Americas: This Bed Is Just Right!
Case 6 West Kendall Baptist Hospital: Meeting the Demand of Community-Based Health Care in the New (and Stormy) Regulatory Environment
Case 7 Humana’s Bold Goal: 20 Percent Healthier by 2020
Case 8 Pricing the EpiPen: This Is Going to Sting
Case 9 Cavalier Hospital
Case 10 Pleasant Bluffs Hospital: Launching a Home-Based Hospital Program
Case 11 Kaiser Permanente: Creating a No-Wait Emergency Department
Case 12 ExAblate Neuro
Case 13 Huntington Hospital
Case 14 Valley Health
Index 495
